Digital Cinema Implementation Partners | Movie Partners | About Us

A FULL-SERVICE DESTINATION ENTERTAINMENT SOLUTION

Destination Cinema, Inc. (DCI) is a pioneer in the destination theater industry and continues to develop innovative ways for tourism venues around the world to drive traffic, enhance the visitor experience, stimulate greater visitor satisfaction, and improve profitability.


	Our vision is to create business opportunities by fulfilling visitor needs and aspirations at some of the world’s most important destinations. Our films, exhibits, and operations help visitors have a better experience and create opportunities for additional services and retail. We work to build mutually beneficial partnerships that add to the interpretive experience and improve profitability.

We also work to build mutually beneficial relationships with a diverse group of partners that share the goal of finding innovative approaches to improving the guest experience at some of the greatest destinations in the world.

Providing entertaining, educational experiences that enhance people’s knowledge of events and places of historical, scientific, and geographical significance.

At Destination Cinema, we aspire to long-term, "win-win” partnerships founded on integrity and fairness. And we are committed to providing only the highest quality experiences and services.

Destination Cinema is the largest commercial operator of destination theaters in North America hosting over 2.5 million customers a year. Our strength lies in a deep understanding of what drives the motivations of a typical visitor and our ability to create partnerships with valued entertainment brands including IMAX and National Geographic. In fact, Destination Cinema is directly affiliated with National Geographic Television and Film through a long-term licensing agreement and various joint ventures.

In bringing these entities to the table and weaving together the complimentary attributes and services of diverse organizations, Destination Cinema helps destinations to enhance the visitor experience in ways that most venues are not able to achieve independently

On average, National Park Services, State Parks, and government institutions that partner with Destination Cinema show a proven increase in profit and visitation. We are leaders in this category and have a very successful track record over the past 24 years at destination locations hosting over 40 million tourists a year.

Destination Cinema services include:

Design and operation of large format theaters and entertainment centers
Production of IMAX/ large format films
Development of interpretive programs and exhibits
Design and operation of themed Destination retail
Design and operation of food services and concessions
Design and operation of Sightseeing tours
Provision of tourist information services

At Destination Cinema, our management team prides itself on its ability to collaboratively work with each client as an individual entity and provide innovative entertainment solutions that best address the venue’s particular situation. Destination Cinema can work with a destination to increase profitability, streamline operations, improve perceived value, and explore new opportunities in food and retail.

Destination Cinema also provides a number of other core competencies including:

Retail Management
The majority of DCI theaters contain National Geographic Stores, reinforcing the Company’s affiliation with a well-known brand, while providing an upscale consumer experience that is lacking in most museum and attraction gift shops. Furthermore, we have learned what motivates consumers at our theaters and which items they are likely to buy. These efforts are coordinated by our Corporate Retail Management Team who is responsible for selection of merchandise, in store merchandising, retail promotion, and yield management.

Food and Beverage Management
DCI managers are experienced in food service operations ranging from "fast food" to typical theater concessions. Key elements of our food and beverage profit management include:

Inventory management to avoid waste and spoilage
Purchasing expertise to control costs
Point-of-sale systems that provide standard costing
Aggressive yet competitive menu pricing

The Destination Cinema management team includes:

Bob Perkins, Chief Executive Officer
Mr. Perkins is responsible for the overall management of DCI’s theater and film operations, as well as new business development. He came to DCI in 1999 after a 30-year career in the hospitality and entertainment industries, holding senior management and marketing positions at Brunswick Corporation, Outrigger Hotels, Sands Hotels & Casinos, and Marriott Hotels.

Cindy Jensen, Chief Financial Officer
With over 20 years experience in corporate finance, accounting, and consulting, Ms. Jensen oversees DCI’s financing activities, annual budgets, credit and financial statements and reporting, taxes, payroll, accounts payable/receivable, contracts, and analysis of client/business operations. Prior to joining DCI, Ms. Jensen worked for Fortune 500 companies, taught accounting and finance courses at the college level, and was a corporate trainer and development director.

Murray Mold, Corporate Director of Marketing
Mr. Mold is responsible for all activities related to the marketing of DCI’s theater venues, including creative development, establishing marketing partnerships with other tourism businesses, developing cross promotions with our National Geographic media, and group sales. He has more than 25 years of marketing and promotion experience in tourism and consumer goods, and was previously the Senior Director of Business Development for Niagara Parks Commission.

Brent Kok, Regional Director of Operations
After 20 years in the health club and fitness industry, Mr. Kok joined DCI in 2003. His background includes experience in single unit and multi-unit operations as well as sales and marketing. Mr.Kok has extensive experience in startup International small business ventures specifically in Asia where he opened and managed a number of lifestyle heath clubs.

Gil Perez, Regional Director of Operations
Gil Perez has over 25 years of experience in the hospitality and entertainment field. His career has taken him through some of the most highly regarded companies in the industry including Disney, Universal Studios, and MGM MIRAGE, where he graduated from the prestigious “Leadership Institute.” Mr. Perez has experience managing such diverse areas as box office and call center operations, showrooms, attractions, technical support, retail, food and beverage, IMAX, sales, and guest relations. Prior to joining DCI, Mr. Perez was the Director of Ticketing and Attractions at the Luxor Hotel & Casino.

Andy Beauchamp, Corporate Director of Retail
Andrew BeauChamp has over 20 years of specialty retailing with emphasis on merchandise and store planning. Andrew has built over 50 successful stores in 11 counties, working with many top international retailers including: El Palacio de Heiro, Loeb, Mitisuoshi and Rustans. Before coming to DCI, Andrew worked for ARAMARK, The Museum of Art & Design, David Howell & Company and the Metropolitan Museum of Art.

John Markley, Director of Business Development
John Markley’s experience includes 25 years in private equity investment and real estate development as well as overseeing the start up of a number of companies in the software engineering industry.

Hearst Castle National Geographic Theater